A tourism product is what you buy. But a tourism experience is what you remember.

Like any top mechanic, the CTC has developed a deep and diverse toolbox to help small- and medium-size tourism-focused businesses. For businesses interested in learning how to capture the hearts and minds of international travellers, the CTC’s Experiences: A toolkit for partners of the CTC (2^nd edition) can help you to develop and deliver the types of compelling experiences sought by today’s travellers.

This updated toolkit clearly explains experiential travel and the business opportunity it represents. It also provides links to other tools and resources that will support efforts to create compelling experiences to inspire international travellers to visit our country. It includes stories from five businesses that have successfully embraced experiential travel. We hope their stories will inspire you.

“You need to decide what you want to be recognized for. We want to turn moments into memories.”

Martin Leclerc

General Manager

The Fairmont Empress Hotel, BC

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Experiences Toolkit

• Inside the Experiences Toolkit you'll find:
• Key information on how to evolve your product into an experience that customers will keep talking about
• Quick diagnostic guides to help identify your best customers so you can ensure your marketing and experiences are aligned to meet their needs and desires
• A step-by-step approach to creating and marketing memorable visitor experiences
• Interviews showcasing the inspiring and successful practices of five tourism operators in Canada
• Links to more resources related to crafting and delivering compelling tourism experiences.

 

Experiential tourism training videos

The CTC partnered with the Gros Morne Institute for Sustainable Tourism to produce two experiential-tourism training videos to showcase examples of how small businesses in the Atlantic provinces have developed experiences for travellers. These training videos provide insights into what a tourism experience is, how to develop experiences to fulfill the dreams of visitors when they travel and how to connect travellers with your local cultural assets to enhance the visitor experience. See for yourself:

• Fulfilling travellers' dreams through experiences
• Connecting Travellers to culture, community and cuisine

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Download the CTC Brand Toolkit to getCanada's tourism brand working for you.

CTC tourism partners big and small can adopt the essence of Canada's tourism brand to drive business—updating old perceptions about Canada and promoting tourism products as distinct tourism experiences. Learn more about the voice, values and mission of our brand, how we communicate these through our new, branded materials, and how you can adopt the essence of Canada's tourism brand, too.

Inside the Brand Toolkit you'll find:

• Information on how we paint a picture with words to compel travellers to visit Canada now
• Ideas on how to incorporate the brand essence into your advertising and promotional materials, using clear, simple, evocative images that show travellers who are engaged in—and enjoying—their experiences
• How we create images that best express and evoke what Canada offers travellers.

To learn more about the CTC's experience-based marketing, please experiences [at] ctc-cct [dot] ca (contact us).

 

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Say hello to your best customers. 

As Canada's national tourism marketing organization, our job is to learn everything we can about travellers to Canada. That's why we've gone beyond traditional market research to find out exactly why people travel and why different types of travellers seek out entirely different travel experiences.

The result, after years of research, is Explorer Quotient ^®(EQ).

 

What can EQ do for you?

This award-winning, proprietary tool is changing the way travel experiences are developed, marketed and sold in Canada. If you operate a small or large tourism-based enterprise, it promises to give you a serious advantage in the competitive global travel market.

You can use the EQ tool to enrich your tourism product development, marketing and sales activities. Simply put, EQ can help transform a world of explorers into some of your best customers.

Small and medium enterprises: Download your free EQ Toolkit now.

Your best explorers may be across the country or around the globe. EQ will help bring them closer to you.

Inside the Small and Medium Enterprise Toolkit, you'll find links to downloadable pdf guides covering:

• Top EQ intelligence and insights that will help you find and keep your best customers
• Practical ways you can use EQ to position and promote your tourism business
• Useful tips and worksheets to help package your tourism product to better target your customers
• Effective ways to generate sales using EQ tools and intelligence.

 

Ready to take full advantage of EQ? 

Larger businesses, destination marketers and travel trade have a unique opportunity to fully integrate this sophisticated, proprietary tool into their operation. Call 604-638-8300 or EQ [at] canada [dot] travel (e-mail us) for a free copy of the EQ: Getting Started kit.

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