It’s never been more important to stand out in the marketplace—which is why the Canadian Tourism Commission (CTC) is building a collection of travel experiences that will be used to show the world what Canada is all about. 

Tourism businesses that deliver these engaging experiences are invited to apply to become part of the Signature Experiences Collection^® (SEC). The CTC’s marketing and sales teams will draw on experiences in the SEC to capture the attention and imagination of consumers around the world, and to entice them to visit Canada now. These campaigns use the best approaches like social media, travel media relations and web marketing.

Get inspired. Watch our video.

Look here for a list of our current members.

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News Release – Oct. 18, 2011: Canadian Tourism Commission announces addition of new members to the Signature Experiences Collection^®

News Release – July 11, 2011: Canadian Tourism Commission launches Signature Experiences Collection^® to increase travellers and tourism revenues from abroad

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Sell more Canada with the Signature Experiences Collection^®.

The Canadian Tourism Commission’s Signature Experiences Collection^® represents a growing number of tourism businesses that offer experiences showcasing what Canada’s tourism brand is all about. From coast to coast to coast, the growing Collection is full of operators who are passionate about their experiences. If you have customers that want to explore and to live a life that’s less ordinary, add these trade-friendly experiences to your itineraries and start selling more Canada.

The Collection makes it easier for travel trade to sell Canada. Great marketing content is available for each Signature Experience and support is available from CTC travel-trade specialists.

Browse through a sample of the experiences below for copy, images and video to help you market and sell these extraordinary experiences. The content is easily accessible and it’s free for you to use. See the complete list of Signature Experiences Collection^® members.

Visit this page again, as we frequently add new experiences to the list.

Some experiences you can find in the Collection

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Luxury in the Wilderness

Sonora Resort, Sonora Island, British Columbia

Fly to a private island, stroll rainforests and spot bears, soak in a spa, dine gourmet, sleep in rustic luxury.

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Columbia Icefield Glacier Adventure

Brewster Travel Canada, Banff, Alberta

Drive onto a glacier, taste pristine meltwater, learn the ancient secrets of icefields, dine with a Rockies view.

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Polar Bears by Tundra Buggy

Frontiers North, Churchill, Manitoba

Roll across the tundra in a big-wheel buggy, spy on polar bears all day, sleep under the Northern Lights.

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Unique Sky High Adrenaline Rush

CN Tower, Toronto, Ontario

Test your nerve on a high adrenaline experience miles above the city—and have the picture to prove it.

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Sugaring-Off

Sucrerie de la Montagne, Rigaud, Québec

Ride a horse-drawn sleigh, tuck into traditional Quebec winter food, indulge in all things maple syrup, sleep in a log cabin.

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Giant Bar Clam Dig Adventure

Tranquility Cove Adventures, Georgetown, Prince Edward Island

Giant clams, fresh lobster and the Maritime secret behind a lunch you’ll remember for a lifetime.

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History on High: Halifax Citadel

The Citadel National Historic Site of Canada, Halifax, Nova Scotia

Discover living history, life lessons, honourable tales of sacrifice and a fort that has stood the test of time.

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Lobster Tales

Shediac Bay Cruises, Pointe-du-Chêne, New Brunswick

Local lobster fishermen help you haul in traps, then show you how to crack, cook and eat like a local.

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A Guided Adventure on Your Own

CapeRace Cultural Adventures, St-John’s, Newfoundland and Labrador

Road trip to your heritage house by the sea, explore on your own, make friends, become part of village life.

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Cruising Adventures Redefined

Adventure Canada, Nunavut

Discover Arctic eco-tourism: stand in the shadow of a glacier, join a polar bear for dinner.

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Aurora Wonderland by Dogsled

Beck’s Kennels, Yellowknife, Northwest Territories

Dash across moonlit snow in a dogsled, watch Northern Lights dance, sip hot tea, sleep in a cabin.

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Application Read more > Close >

We're excited that you're considering submitting an application to become part of the Signature Experiences Collection^®.

We want you to apply. But before you do, here’s what you need to do:

1. Read the program backgrounder.
2. Read about the eligibility and selection criteria.
3. Read up on the application process.
4. Still have questions? We have the answers.

You need to sell an “experience” to qualify. Not sure what an experience is? Check out “Experiences: A toolkit for partners of the CTC (2^nd edition)” for an in-depth look at how to go from product to experience and what the benefits are for you.

 

Thank you for your interest in the Signature Experiences Collection program. The next application period will be in November 2012.