Canadian Signature Experiences

Canadian Signature Experiences



Discover the Canadian Signature Experiences (CSE) Collection

Travellers around the world are telling us they want to explore and live a life that’s less ordinary.

That’s why the Canadian Tourism Commission has created the Canadian Signature Experiences (CSE) collection– once-in-a-lifetime travel experiences found in Canada. They show the world what Canada’s tourism brand is all about.

The Canadian Signature Experiences collection helps eligible tourism businesses promote their product internationally. It also makes it easier for the travel trade to sell more Canada, and make more money doing so. Media can utilize the Collection to find a rich array of story ideas, media collateral and other resources.

General Info & Program update

Application criteria


Program backgrounder

Discover our list of Canadian Signature Experiences  current members

Media Read more > Close >

News Release – Nov 26, 2014 : Atten-shun! Welcome the new recruits to the Canadian Signature Experiences collection.

News Release – April 30, 2012 : 48 more tourism businesses support Canadian Tourism Commission’s Canadian Signature Experiences to promote travel to Canada

News Release – Oct. 18, 2011: Canadian Tourism Commission announces addition of new members to the Canadian Signature Experiences

News Release – July 11, 2011: Canadian Tourism Commission launches Canadian Signature Experiences to increase travellers and tourism revenues from abroad

Travel Trade Read more >Read more >

We want to help you sell more Canada, and make more money doing it.

Welcome to the Canadian Signature Experiences collection

We’ve invested in cutting-edge consumer research that very few destinations can match, and we know that millions of international travellers(the kind who stay longer and spend more money) want to buy these Canadian experiences.

We’re marketing experiences in ways that our competition isn’t. Our largest and most integrated global campaign is set to drive demand right to our best receptives, tour operators and travel agents who are ready to close the sale.

Our list of Canadian Signature Experiences grows each year. Take a look at our current Canadian Signature Experiences members, organized by themes.

Every day, we’re adding new copy, images and video to our inventory of content. Register at our Brand Canada Library to gain access to photos and powerful copy descriptions from the collection. They are all here for you to use in your brochures right now, for free.

Our sales teams are ready to fund innovative marketing partnerships to drive your sales. Get in touch with your local CTC trade representative. Our goal is to help you sell more Canada, and help you earn more money doing it.

Together, we can show international travellerswhat they’ve yet to experience… by opening up a whole new world of awesome Canadian experiences for your clients to explore.

Case Studies Read more > Close >

Member perspectives on CSE ProgramRead more >Close >

Volume 2

Royal Canadian Mounted Police Heritage Centre.

Frontiers North Adventures

Shediac Bay Cruises

Halifax Citadel

EdgeWalk at the CN Tower.

Hôtel de Glace.

Adventure Canada.

Rockwood Adventures.

Beck’s Kennels.

Canadian River Expeditions / Nahanni River Adventures.

Icefield Helicopter Tours and Kananaskis Heli Tours.

Experience PEI.

Iceberg Quest.


Volume 1:

The Hermetic Code Tour in Winnipeg, MB

Heartland International Travel & Tours


L’Hôtel-Musée Premières Nations

Yamnuska Mountain Adventures

Celtic Colours International Festival

Northern Edge Algonquin

Tranquility Cove Adventures

Northern Tales Travel Services Inc.

Arctic Kingdom Polar Expeditions

Gatherall’s Puffin & Whale Watch

Historic Reesor Ranch

Yellow Dog Lodge

Kings Landing Historical Settlement.

Member perspectives on Experiential Tourism Read more >Close >

Arctic Range Adventure


Edible Canada


Heritage Park Historical Village

Great Spirit Circle Trail

Great Divide Nature Interpretation

Cape Race

Harvest Jazz and Blues Festival

Heartland Tours

Application Read more > Close >

Thank you for your interest in the Canadian Tourism Commission’s Canadian Signature Experiences collection. The annual application in-take period is closed. The CTC is currently reviewing its application in-take processes and at this time is not accepting applicants to expand the membership.  We will announce new opportunities in the future.

In the meantime, please feel free to read the FAQ and program backgrounder or if you have any questions about the program, contact the CTC’s Brand Experiences Team at  experiences [at] ctc-cct [dot] ca.

Disclaimer Read more > Close >

The Canadian Signature Experiences collection is neither an accreditation, nor a quality-assurance program. The CTC does not provide travel or tourism services of any kind and is not responsible for any loss or damage you may incur in relation to those services, whether you relied on the experience’s inclusion in the Canadian Signature Experiences collection or not.