Tourism businesses must maximize all resources available to them and focus on what sets them apart from the competition. CTC can help to achieve this by providing resources that will help not only to take advantage of Canada's tourism brand, Canada. Keep Exploring , which was a resounding success, but also to align the brand and thus improve their performance.
If you are a tourism business, you have at your disposal a wide range of Resources: Guidelines for the brand identity of the CTC (Version 3.1) is a good starting point, because you will find our mission, our values and characteristics of our brand and learn how to adopt this brand yourself. Our toolkit experiences (experiences: Toolkit for CTC partners - 2 edition ) tell you all about experiential tourism, and our Toolkit for EQ , freely available, will help you better understand your consumers .
That's not all! You will also find in this section of training videos covering many different aspects of tourism, a complete list of major professional events and exhibitions of international tourism, and it is here you will find information on the collection of experiences distinctive Canadian program, which brings together extraordinary and unique travel experiences throughout the country.
So what are you waiting for?
Here is the essence of Canada. You will find in the Brand Canada Library , thousands of photos, video and graphics professionals. Enhance your taste or your printed products online through these beautiful images and sequences that are urban and natural landscapes of Canada. This service is free to travel professionals and media.
In our vast library you will find extraordinary images and video clips and interviews representing all provinces and territories of Canada. Now you can also choose materials in HD and 3D breathe life and a touch of authenticity to your Canadian stories. Like any good collection, our library is updated regularly, so come often to see the latest!
How to have access to all these resources? You must first create an account. Do not worry, it's quick: simply complete the registration form and we will send you by email within 15 minutes access to your account information to you.
The Canadian tourism industry is a dynamic combination of private and public organizations. Building strong partnerships, we can better respond to the growing competition from international destinations.
To learn more about our partnerships, click here .
In these pages you will find training tools for the industry , that will help you take advantage of the Canada brand, develop exciting experiences for visitors and to better understand your customers. Each tool provides information on how to perform activities of product development, marketing and sales focused and effective.