Tourism businesses need to make every resource count and clearly focus on what can set them apart from the competition. We can give you an edge by providing resources that will help you leverage and align with Canada's highly successful tourism brand, "Canada. Keep Exploring," for improved business results.

There is plenty to choose from. Our CTC Brand Standards Guide 3.0will get you started, revealing the mission, values and voice of our brand and how best to adopt it. Learn the ins and outs of experiential tourism from Experiences: A toolkit for partners of the CTC(2^nd edition). And our free EQ Toolkitwill help you gain valuable insights into your customers.

There’s more. In this section you will also find training videos on many different facets of tourism, a comprehensive list of major international tourism trade shows and events and the pièce du resistance, the Canadian Signature Experiences collection, our program that identifies unique and extraordinary tourism experiences around Canada.

So—what are you waiting for?

Brand Canada Library Read more > Close >

It’s the essence of Canada. Enhance your marketing materials in print or online by choosing from thousands of professional photos, b-roll and graphics in our Brand Canada Library. These striking images and video clips of Canada's urban and natural landscapes distil our country to suit your purpose and are free to use for the travel trade and media.

Our extensive library of outstanding images, b-roll and interviews is drawn from all of Canada's provinces and territories. It now includes a range of high-definition and 3-D material to make your story come alive and have that authentic Canadian flavour. As with any good collection, it is a work continually in progress, so check back often for updated material.

Now comes the how-to part. First, create an account. Don’t worry, it's quick: just complete the form and we'll e-mail you an account within 15 minutes.

Register now—and happy browsing!

Working with CTC Read more > Close >

Canada's tourism industry is a dynamic affiliation of public and private sector organizations, industry and trade associations. By forging strong partnerships, we can meet growing competition from tourism destinations around the world.

Learn more about our partnerships here

Free Tools for Industry Read more > Close >

Within these pages you’ll find a suite of industry training tools  to help you leverage the ‘Canada’ brand, develop immersive visitor experiences, and better understand your customers. Each toolkit provides insights to conducting targeted and effective product development, marketing and sales activities.