An ongoing challenge for Canada's tourism industry is matching new travel experiences with future market demand and changing demographics. Product demand plus customer segment research help us stay in tune with the travelling public-the more we know about our customers, the more we can speak directly to them and deliver the travel experiences they want.

Spa

Find out how to motivate spa travellers to walk through your doors with the following reports—which offer insight on how to target this lucrative group and grow your spa business

Identifying the Spa Traveller
One out of four adults has been to a spa. Find out more about US/Canadian consumer attitudes and motivators for spa vacations.

Identifying the Spa Traveller

Spa Sector Profile
This helpful report offers an overview of the Canadian spa industry—revealing the size and growth of the industry, and how to connect it with tourism and travel opportunities.

Spa Sector Profile

Spa the Canadian Experience

Spa the Canadian Experience – Guidebook 2009

Aboriginal Tourism

The CTC has identified Aboriginal tourism as a key tourism focus with growth potential in international markets.

Aboriginal Tourism Opportunities for Canada

Aboriginal Tourism Opportunities for Canada (U.K., Germany, France)

Canada's significant 28 Aboriginal cultural tourism experiences

CTC and Aboriginal Tourism Canada collaborate on this overview of Aboriginal cultural tourism experiences across Canada

Travel Activities and Motivation Survey

From festivals and museums to outdoor adventure and much more-the following reports offer key information to help you develop, promote and package experiences to specific groups of travellers.

 

U.S. Travellers Culture and EntertainmentRead more > Close >

To help you market and package to American consumers, these sector reports offer information on the kinds of activities that compel specific American travellers to visit Canada

A Special Analysis of the Travel Activities and Motivation Survey (TAMS):

U.S. Heritage Tourism Enthusiasts

U.S. Performing Arts Tourism Enthusiasts

U.S. Visual Arts Tourism Enthusiasts

U.S. Wine & Culinary Enthusiasts

U.S. Festival Tourism Enthusiasts

U.S. Museum Tourism Enthusiasts

TAMS 2006 — U.S. activity profile:

Aboriginal cultural experiences while on trips

Participating in agro-tourism while on trips

Visiting archaelogical digs and sites while on trips

Visiting casinos, theatre and comedy clubs while on trips

Attending equestrian and western events while on trips

Exercising and jogging while on trips

Visiting fairs and festivals while on trips

Fine dining and spa visits while on trips

Visiting garden theme attractions while on trips

Attending high art performances while on trips

Visiting historical sites, museums and art galleries while on trips

Attending national/international sporting events while on trips

Attending professional sports events while on trips

Shopping and dining while on trips

Attending theatre, film and music festivals while on trips

Visiting theme parks and exhibits while on trips

Wine, beer and food tastings while on trips

U.S. Travellers Outdoor ActivityRead more > Close >

To help you market and package to American consumers, these sector reports offer information on the kinds of activities that compel specific American travellers to visit Canada

A Special Analysis of the Travel Activities and Motivation Survey (TAMS):

U.S. Alpine Ski Tourists

U.S. Hard Outdoor Adventure Enthusiasts

U.S. Winter Outdoor Activity Participants

U.S. Soft Outdoor Adventure Enthusiasts

TAMS 2006 — U.S. activity profile:

Board and blade activities while on trips

Boating and swimming while on trips

Cycling while on trips

Downhill skiing & snowboarding while on trips

Participating in extreme air sports while on trips

Extreme skiing while on trips

Golfing while on trips

Hiking, climbing and paddling while on trips

Horseback riding while on trips

Hunting while on trips

Ocean activities while on trips

Sailing and surfing while on trips

Scuba diving & snorkeling while on trips

Snowmobiling and ATVing while on trips

Wildlife viewing while on trips

Cross-country skiing and snowshoeing while on trips

Canadian Travellers Culture and EntertainmentRead more > Close >

To help you market and package to Canadian consumers, these sector reports offer a clear picture of the kinds activities that inspire Canadians to travel around the country

A Special Analysis of the Travel Activities and Motivation Survey (TAMS):

Canada’s Heritage Tourism Enthusiasts

Canada’s Performing Arts Tourism Enthusiasts

Canada’s Visual Arts Tourism Enthusiasts

Canadian Wine & Culinary Enthusiasts

Canada’s Festival Tourism Enthusiasts

Canada’s Museum Tourism Enthusiasts

TAMS 2006 — Canadian activity profile:

Attending high art performances while on trips

Attending live theatre while on trips

Participatory historical activities while on trips

Shopping and dining while on trips

Wine, beer and food tastings while on trips

Canadian Travellers Outdoor ActivityRead more > Close >

To help you market and package to Canadian consumers, these sector reports offer a clear picture of the kinds activities that inspire Canadians to travel around the country

A Special Analysis of the Travel Activities and Motivation Survey (TAMS):

Canadian Soft Outdoor Adventure Enthusiasts

Canadian Winter Outdoor Activity Participants

Canadian Hard Outdoor Adventure Enthusiasts

TAMS 2006 — Canadian activity profile:

Downhill skiing & snowboarding while on trips

Exercising and jogging while on trips

Participating in extreme air sports while on trips

Fishing while on trips

Golfing while on trips

Hiking, climbing and paddling while on trips

Hunting while on trips

Ocean activities while on trips

Surfing and sailing while on trips

Snowmobiling and ATVing while on trips

Swimming and boating while on trips

Participating in wilderness activities while on trips

Wildlife viewing while on trips

Cross-country skiing and snowshoeing while on trip