US leisure travel represents Canada’s largest inbound travel market, accounting for 62% of all overnight inbound travellers in 2011. US leisure travel to Canada slipped 2.9% in 2011 to 9,713,500 overnight trips. US leisure overnight travellers injected $4.6 billion in Canada’s tourism economy.

Global Tourism Watch – Summary

Stay on top of current developments in the tourism industry with this annual research monitor that keeps a pulse on shifts in consumer attitudes/motivations in the CTC’s 11 geographic markets.

Global Tourism Watch 2011 – Global Summary Report

Global Tourism Watch – 2009 – Summary Report

Global Tourism Watch – 2008 – Summary Report

Global Tourism Watch

This annual research monitor keeps a pulse on shifts in consumer attitudes and motivations in the US.

Global Tourism Watch – 2011

Global Tourism Watch – 2010

Global Tourism Watch – 2009

Global Tourism Watch – 2008

Global Tourism Watch – 2007

Consumer/Travel Trade Research

Find out how Americans are travelling, what experience they’re after, and what the local travel trade is hearing from its customers.  

U.S. Travel Market Behavioural Study – Summary Report – July 2008

Market Profile

Learn more about the US with economic and market highlights, travellers’ characteristics, air capacity, preferred activities and more.

United States Leisure Tourism Market Profile – 2009 Update