Industry research

How does the exchange rate impact your bottom line? What are the factors influencing visitor's choices to visit urban destinations? Discover which big issues are affecting tourism businesses.

Economic/political

These reports provide a clear picture of the key economic and political factors that are impacting the tourism industry—and offer guidance to help you market to your core consumers.

World Economic Forum Tourism Competitiveness Report 2013

Canadian tourism industry benchmark Study 2011

Canadian tourism industry benchmark Study 2007

Where Do We Rank in the Context of the Canadian Economy?