Welcome to Rendez-vous Canada
Rendez-vous Canada (RVC), the CTC’s premier international tourism marketplace, takes place this year in Ottawa, ON, May 12-15.In case you’re unable to attend, or you’re going but need the tools and best info for selling Canada, this list of resources should fill in the gaps.
Canadian Signature Experiences
Learn more about this program, designed to show the world what Canada’s tourism brand is all about. We’ve assembled resources for businesses (including info on how to apply), the travel trade (including descriptions, images and videos of the specific experiences being marketed in your country) and media reps (including story ideas).
Market update presentations:
· Opening remarks by Michele McKenzie, CTC President and CEO
· Gateway to Growth: Session with Tourism Industry Association of Canada (TIAC), by David Goldstein
· Making the most of RVC: Emerging Markets—Asia/America (Brazil, India, Japan, Mexico and South Korea)
· Making the most of RVC: China
Tools and resources for tourism operators:
· The refreshed Experiences toolkit
· Our updated Brand Standards Guide 3.0
· The EQ® Toolkit, which can help you unleash the power of customer insights
· Our video training series
· Register at the Brand Canada Library for rights-free images and videos, including b-roll.
Tools and resources for travel-trade reps:
Looking to get in touch with CTC after RVC is over?
Register for upcoming events and shows where CTC will have a presence:
Aug. 19-20, 2013, São Paulo
This tradeshow’s prescheduled business-to-business meetings provide a unique opportunity for networking and relationship building between Canadian travel industry partners and key travel agents from Brazil.
GoMedia Canada Marketplace
Sept. 8-12, 2013, Charlottetown, PEI
GoMedia Canada Marketplace is the place for Canadian travel operators to exchange stories and ideas with international media. This event is held annually in Canada with a different hosting destination each year.
IFTM - Top Résa
Sept. 24-27, 2013
IFTM - Top Resa is France's business-to-business international tourism exhibition for networking, doing business, innovating and keeping abreast of market developments. Industry partners can exhibit under the CTC presence at the show.
Showcase Canada-Asia (China, India, Japan, South Korea)
Oct. 14-18, 2013, Hangzhou, China
This annual marketplace showcases Canada, bringing together Canadian sellers and buyers from China, India, Japan and South Korea in a business exchange environment with a proven format of pre-scheduled appointments and networking events.
World Travel Market
Nov. 4-7, 2013, London
WTM is a global business-to-business travel-trade show staged annually in London. CTC-UK helps the Canadian travel-trade industry to effectively meet, network, negotiate and conduct business under one roof.
Canada Corroboree is a nine-day Australian road show that travels across five key Australian cities. Held annually, it targets travel agents and media. Canadian attendees can meet more than 800 Australian retail agents, 60 Australian media and 20 Australian wholesalers and share the amazing experiences their destinations have to offer.
March 5-9, 2014, Berlin
Under the CTC's leadership, some 50 Canadian sellers attend ITB Berlin, the world's largest tourism trade show. The show provides an excellent opportunity to promote diverse Canadian experiences and destinations.