The Canadian Tourism Commission gets regular news coverage. Here is a selection of recent articles.
Canadian Tourism Commission travels to Oz
(Strategy magazine, January 31, 2012)CTC unveils new global platform
(Marketing magazine, January 23, 2012)Aussie long-haul aspirations
(Travel Daily Australia, January 4, 2012)Leadership Q&A: Michele McKenzie, President and CEO, Canadian Tourism Commission
(Canadian Business, December 13, 2011)Canada wears the branding crown
(Winnipeg Free Press, November 12, 2011)Canada knows how to flaunt its assets
(Toronto Star, November 11, 2011)Social media and reputation management in Canada's Tourism Strategy
(Daniel Edward Craig blog, October 11, 2011)Royal visit a gem for Canadian tourism
(National Post, July 31, 2011)
The Lang & O'Leary Exchange
(CBC News Network, July 15, 2011)Radio-Canada Matane TV (Gaspésie):
(Téléjournal de l’Est du Québec, July 14, 2011)
Quebec Signature Experiences & interview with CTC Board member Alexander RefordCanada in tough fight for tourists
(Toronto Star, July 11, 2011)Canada Can: How the country’s making the most of its Olympic legacy
(MEETINGS: review, July 6, 2011)Royal visit will put Canada in global spotlight
Newlyweds will draw the world’s eyes
(Calgary Herald, June 26, 2011)New direct air service from China to Vancouver seen as boon to business
China Southern Airlines president says Chinese travellers see BC as a very attractive destination
(Vancouver Sun, June 17, 2011)RVC 2011 – three interviews from CBC Radio’s “Breakaway” show:
- Charles McKee, CTC vice-president, International, outlines the growing importance of CTC’s emerging markets;
- How buyers in India and Brazil identify the Canadian products and experiences to match increased demand in their markets;
- Thomas Lennartz, Arctic Kingdom Polar Expeditions Inc. expedition director, describes his Canada adventure and why the Arctic is the Serengeti of the North.
Canadian Tourism says 'hello' to China in first consumer campaign
(Marketing, February 16, 2011)Number of Chinese tourists taking flight
(Financial Post, February 15, 2011)2010 games sparked big gains in foreign tourists
Nearly 300,000 British travellers 'inspired by Canada's marketing campaigns'
(Vancouver Sun, February 11, 2011)Beyond moose and Mounties
(PATA Compass magazine, Jan-Feb 2011)
Michele McKenzie interview at World Travel Market
(UK regional radio, November 9, 2010)Le Canada se classe bon premier aux yeux des touristes, d'après un sondage
(Press Canadienne, November 5, 2010)Canada lags in fight for tourist dollars: commission
(Globe and Mail, November 1, 2010)Adventures in Tourism
2009 Marketer of the Year
(Marketing magazine, December 11, 2009)