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Canadian Tourism Commission a partner for new approach to strengthen Canada’s competitive edge
October 06, 2011 @ 01:00PM
VANCOUVER, BC - The Canadian Tourism Commission (CTC) attended the launch today of the Federal Tourism Strategy (FTS) as a partner in supporting tourism efforts across the federal government. The announcement was made by the Honourable Maxime Bernier, Minister of State (Small Business and Tourism) against the backdrop of the Canadian Museum of Civilization in Gatineau, Quebec. FTS events were also held at the Bay of Fundy, New Brunswick and at the Capilano Suspension Bridge in British Columbia.
Says CTC President and CEO Michele McKenzie, “As Canada’s national tourism marketing organization we know that success for us means bringing in millions of international visitors each year. By working together to consider ease of access for travellers, tourism products, and boosting Canada’s tourism brand internationally, we are all contributing to stronger future successes for the industry.”
One highlight of the FTS is the CTC’s Signature Experiences Collection® (SEC) —an innovative marketing program to entice more high-spending international travellers to Canada with the promise of exceptional tourism experiences.
Says Ms. McKenzie, “The program is newly underway and links directly to the FTS and its goals. We’re looking for tourism businesses and operators who have extraordinary products for sale. Experiences featured in the Collection will resonate with our targeted customers and will give our international tourism brand, ‘Canada. Keep Exploring’, some new sizzle.”
"The Greatest Outdoor Show on Earth - Calgary Stampede, AB (Credit: Calgary Stampede). A highlight of the FTS is CTC's Signature Experiences Collection®-an innovative marketing program to entice travellers to Canada with the promise of exceptional tourism experiences.
"Beyond the Stage - Stratford Shakespeare Festival, ON (Credit: Stratford Shakespeare Festival). By working together for tourism products, ease of access for travellers, and boosting Canada's tourism brand internationally, FTS partners will all contribute to stronger future successes for the industry.
"Birds, Bears and Belugas - Churchill Wild, Churchill, MB (Credit: Churchill Nature Tours/Mike Macri). Tourism experiences featured in the Signature Experiences Collection® will resonate with CTC's targeted customers and give the international tourism brand, Canada. Keep Exploring, some new sizzle.
About the Canadian Tourism Commission
The CTC is Canada's national tourism marketing organization. Our vision is inspiring the world to explore Canada. With our partners in the tourism industry and the governments of Canada, the provinces and the territories, we advertise and market Canada in 11 countries around the world, conduct industry research and studies, and promote product and industry development. For regular updates on CTC initiatives, subscribe to CTC News, available through RSS feeds and by e-mail. Become a fan on Facebook, follow us on Twitter, or subscribe to our YouTube channel. For more information visit: www.canada.travel/corporate