Check out CTC Media Centre en route, browse story ideas, read media releases, find media contacts. It’s all mobile now.
Want tourism info while you’re on the go? No problem—the Canadian Tourism Commission (CTC) recently launched a mobile-friendly version of its Media Centre website.
This scaled-down version of the original gives users access to key info while they’re out and about. They can check up on the latest Canada travel news and Story Ideas, Media Releases and CTC News, or head to CTC’s Brand Canada Library to browse photos & videos. Links take users through to CTC’s Twitter account (@ctccct), too.
The URLs for the mobile site are different from the main CTC Media Centre: http://m.mediacentre.canada.travel/ (English) and http://m.centredesmedias.canada.travel/ (French). The site has been optimized for Safari Webkit (iPhone), Chrome (Android) and BlackBerry Browser (BlackBerry) devices. To date, three-quarters of the pickup has been via iPhones.
The commission uses technology from Mobify, which allows the site to feed content directly from the main CTC Media Centre website.
“More and more, media people are using their smartphones to access information anytime, anyplace, anywhere; so this new mobile-friendly site will help keep Canada in journalists’ and broadcasters’ minds—wherever they are,” says Michelle Pentz Glave, CTC News editor.
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