You can’t stop progress, least of all in the social-media sphere. The Canadian tourism industry continues to grasp this new opportunity with both hands (as previously highlighted in CTC News).

We at the Canadian Tourism Commission (CTC) are constantly on the lookout for examples of best practice to share. Here are some more from across Canada of companies putting their money where their mouths (or Tweets) are: 

• According to Edgar Dale’s Cone of Learning, people remember 50% of what they see and hear. So these fun videos by Tourism Jasper, some with a soundtrack by Edmonton singer/songwriter Jessica Heine, should certainly boost visitor numbers to this beautiful part of Alberta.  

• Spa Eastman is a haven of hydrotherapy in southeast Quebec. It’s needed to be, so that the staff can relax after all their social-media activity! The spa launched a blog in Jan. ’08 to speak directly to its customers and to share spa experiences. Facebook fan pages in English and French and a Twitter account (4,000-plus followers) emerged a year later. Phew! And the team has still got the energy for more activity on YouTube, Flickr and LinkedIn. Spa Eastman also features in Spa. The Canadian Experience: Where mind and body meet nature and nurture, CTC’s guide to high-quality Canadian spas. 

• Like to whiz down mountains in the winter? Le Massif de Charlevoix, QC, is popular spot to do just that, and its Facebook page has gathered plenty of fans—or should we now say “likers.” Photos, videos and more than 4,600 admirers make this a lively centre of winter fun, and not just skiing. You can track the destination down on Twitter, too. 

• Like to whiz down mountains in the summer? Then the Bike Parks BC initiative should ring your bell. One lucky winner will ride off from its contest with a summer of free passes at five of British Columbia’s best bike parks, plus accommodation, coaching and moolah to keep those wheels turning. Entrants must “show us your stoke” by posting a photo or written manifesto to Bike Parks BC’s website or Facebook fan page. Tourism British Columbia is a contest partner; entry deadline is June 14.