CTC’s Canada Supporters program goes from strength to strength, plus new Facebook, Twitter channels in South Korea.
It seems young Korean bloggers can’t get enough of exploring Canada. The South Korea office of the Canadian Tourism Commission (CTC) has just announced the line-up of its fourth group of independent and blog-minded South Korean travellers who will be criss-crossing the country until November.
The Canada Supporters program has made a big impact in the South Korea market. The official ceremony to introduce the latest group took place on June 29 at the Canadian Embassy in Seoul. The ceremony was also the platform for the formal launch of CTC’s Facebook and Twitter channels for South Korea.
After another hard-fought selection process, the lucky 12 are: Jimin Kim, Jongbeom Lee, Nari Shin, Chulmin Park, Eunjung Kim, Jonghyun Kim, Min Sun Park, Yena Kwon, Daeun Kim, Jongseok Lee, Eun Ha Park and Daeun Jung. They’ve all taken the Explorer Quotient test to discover their traveller type. Now a real goodie-bag of travel experiences awaits them.
On the bloggers’ agenda (though not all of them at once!) from now until November: a road trip with camping in British Columbia, fishing in Alberta, design sketching in Toronto, ON, exploring the Yukon wilderness, the festivals and architecture of Quebec, the vivid multicultural life of Ontario, a canoe trip in Algonquin Park, a family road trip in the Atlantic provinces and more.
The bloggers will share their experiences through their blogs, the program website and on CTC-South Korea’s new Facebook page and Twitter feed. The highlights of all this work will feature in a travel-story guidebook, combined with the cream of the output crop from the program’s third iteration. The guidebook will be distributed to South Korean consumers.
“This program has already been a resounding success and now we have our own Facebook and Twitter channels we should be able to amplify this further,” says Don Byun, CTC-South Korea managing director. “This should lead to deeper engagement with South Korean consumers with more of them deciding it’s time to travel to Canada.”