New CTC consumer and trade research study analyzes the travel trends in this emerging market.
Brazil is definitely an up-and-comer. With 196 million people making their home there, it has the world’s 10th largest economy in terms of gross domestic product (GDP). That economy is growing annually at a rate of 5%, and economic forecasts predict it will be the world’s fifth largest economy by 2025, overtaking traditional powerhouses such as France and the UK.
That’s a lot of peeps and a lot of cash. A new report by the Canadian Tourism Commission (CTC)’s Research department looks at what these factors mean for Canada. Consumer and Trade Research in Brazil takes a close look at the demographics, socio-cultural characteristics, travel motivations and future travel interests of existing and potential Brazilian long-haul pleasure travellers. It also measures Canada’s overall image and what Brazilians think of Canada as a travel destination.
Here’s some key data:
The estimated size of the long-haul travel market in Brazil is 14.9 million, or 9% of the population.
Of these travellers, 42% say they are interested in travelling to Canada in the next two years.
Price is the prime consideration for travellers aged between 31 and 44, while length of trip is the ace in the hole for 18- to 30-year-olds.
Overall, Brazilians tend to take long trips, averaging 18 nights.
Travel trade still plays a big role: 54% used a travel agent to make their most recent long-haul trip.
In the future, the Internet will likely grow quickly to take on a bigger role, as focus groups indicated limited travel-agent knowledge.
Ontario Tourism Marketing Partnership Corporation, Tourism Toronto and Alberta Tourism, Parks and Recreation partnered with CTC on this fact-finding exercise. TNS Canadian Facts and TNS Brazil conducted the research between September and December 2009.