Greg joined the Canadian Tourism Commission in November 2001 as the Executive Director, E-marketing. He has since taken on progressive marketing roles, first supporting the US market, then as Vice-President, Marketing in 2005 and Senior Vice-President, Marketing Strategy and Communications in 2007.
Greg has successfully navigated the development and execution of Canada’s international tourism brand through some pretty murky waters, achieving Canada’s Marketer of the Year designation for 2009 from Marketing magazine and the world’s No. 1or No. 2 tourism brand in FutureBrand’s Country Brand Index over the past five years.
The focus for the future is to leverage technology, innovation and new channels to communicate Canada. Keep Exploring to international customers around the world.Greg is also responsible for leveraging CTC’s recently launched Business Events Canada division to compel and inspire corporate and association meeting planners to hold their meetings and events in Canada.
Greg holds an MBA from Thunderbird, The American Graduate School of International Management and an undergraduate degree in Economics from the University of Victoria. Prior to the CTC, Greg worked in marketing with both Telus and AT&T and taught marketing at Algonquin College in Ottawa, ON.