The Canadian Tourism Commission (CTC)’s Explorer Quotient® (EQ) is reshaping the tourism landscape across Canada. More and more organizations both large and small are seeing how it harnesses together product development and marketing.
The aurora borealis is a big feather in Canada’s cap, a definite magnet for travellers from the world over. Northern Tales Travel Services Inc. in Whitehorse, YT, specializes in taking clients out to see this spectacular and mystical natural wonder.
It’s been a labour of love, so feast your eyes on the prize. After more than a year of filming and editing, the Canadian Tourism Commission (CTC) has now uploaded all of its Canada-wide images, b-roll video footage and social-media short videos.