“It is much easier to make measurements than to know exactly what you’re measuring,” said science writer J.W.N. Sullivan. That’s no longer true for Canadian destination marketing organizations (DMOs). The 2012/13 Canadian Benchmarking Study offers a fresh way to gauge their performance.

There’s no let-up in the battle for competitive advantage in the global tourism marketplace. So the Canadian Tourism Commission (CTC) has just released the second edition of its Experiences toolkit to help the Canadian tourism industry keep inspiring travellers to explore our country.

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High-quality tourism experiences will keep Canada competitive as a top destination for international visitors

Tweet: New members of Signature Experiences Collection to boost international visitors to #Canada http://ht.ly/6XOOP #secced #tourism 

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Good afternoon,