2013 Corporate awards
Canadian Government Executive awards
CTC went to Ottawa and came back with Canadian Government Executive magazine’s 2013 Leading Management Change Award for exceptional leadership in management practices in strategic planning. The award recognized CTC’s excellence in implementing results-based management, plus balanced scorecard and research methodology. One of six winners from across Canada, CTC has successfully demonstrated the return on international tourism marketing investments with clear links between employee activities and its corporate mission.
2013 Marketing awards
CTC made another successful foray to the eminent Adrian Awards in New York City, NY. Our global Keep Exploring campaign, in collaboration with DDB Canada, CTC’s agency of record, collected Gold awards in both the advertising and digital marketing categories. “Canada: For the Fun of It,” a campaign run with NBC Owned Television Stations and Ontario Marketing Partnership Corporation that showed the fun side of Canada to New Yorkers through a series of short video clips starring Eric McCormack, also picked up Gold in the advertising category.
CTC collected Expedia’s Award for Innovation at 2013’s ITB Berlin. The award was for CTC’s Upgrade to Canada promotion that rain in France in France and Germany during the late fall, that diverted eight couples from already-booked trip to exotic destinations and sent them to Canada instead.
Outbound Travel Mart, Mumbai
CTC picked up the best print promotion award at the Mumbai iteration of 2013’s Outbound Travel Mart in India, the country’s largest travel-trade and consumer show. Leading in-market tour operators joined CTC at the booths to welcome thousands of travel-trade reps and consumers. CTC is looking to expand its sales network in 2013 into Ahmedabad, Bengaluru, Chennai, Hyderabad, Jaipur, Kolkata, Lucknow, Ludhiana and Pune.
2012 Corporate awards
FutureBrand’s Country Brand Index
In 2012, FutureBrand’s Country Brand Index(CBI) ranked Canada the No. 2 country brand out of 113 countries. (Canada ranked No. 1 in 2010 and 2011.) In the Index, Canadian tourism vastly improved in six out of seven key attributes, including heritage and culture, food, value for money, attractions and shopping. Overall, Canada’s rank on the key tourism dimension jumped seven places to No. 6, with the report citing Canada’s world-class ski resorts.
2012 Marketing awards
2012 CMA Awards
The Canadian Marketing Association’s big event in Toronto, ON, on Nov. 30, 2012 proved a big draw for hundreds of brands. CTC’s “Canada. Keep Exploring” work with DDB, its agency of record, claimed the Gold award in the Digital: Consumer Services category and Silver in the Advertising: Consumer Services category at the 2012 CMA Awards.
ASAE Annual Meeting & Expo
The CTC pavilion at the ASAE Annual Meeting & Expo in Dallas, TX, Aug. 11-14, 2012, took the Best in Show award for the second year in a row. The judges looked for strong company identity, good design elements, great exhibit personnel and overall booth appearance.
Travel Journalism Awards for Excellence 2012
CTC claimed deserved accolades in Australia in October 2012. The Australian Society of Travel Writers gave CTC the Most Outstanding Tourism Organization in Australia award in the Travel Journalism Awards for Excellence 2012.
Top Travelmagazine awards
Canada was voted as 2012 Market Leaderat these awards in China. Top Travel is China’s only high-quality mag to focus on tourism, as well as on fashion, autos and cutting-edge IT.
Global Times Awards
Canada was named the Global Times No. 1 Overseas Travel Destination. This highly prestigious designation, which saw Canada move Australia into second and France into third place, was given by this Chinese daily newspaper with a circulation of two million. Its Global Travel column is the market leader and the first choice for ad placements for travel agencies, airlines and tourism marketing organizations.
Sina’s Golden Track Awards
CTC-China picked up two early awards in 2012. Canada claimed the “Best Destination” designation at Sina’s Golden Track Awards in January. Here, a panel of industry pros picks the hottest destinations, images and blogs from around the world. Sina Weibo is China’s equivalent to Twitter, with more than 250 million users and 100 million-plus posts per day.
The CTC took two honours at these awards, which pay tribute to digital’s evolution and fresh marketing power through social media and traditional consumer websites. In the Best User-generated Content category, CTC’s Tumblr Royally Curious campaign that covered the 2011 visit of their Royal Highnesses The Duke and Duchess of Cambridge took second place. And the “Hello Canada” campaign, which helped introduce Chinese consumers to Canadian travel experiences, came third in the Best Online Campaign category.