Corporate reports

The CTC provides the following corporate publications for your review:

 

Annual Reports and Corporate plan summaries

Together, the CTC's Annual Report and Corporate Plan form the centrepiece of the accountability regime adopted by Parliament for federal Crown corporations. The CTC's Annual Report provides an overview of performance indicators from objectives established in the previous year's Corporate Plan Summary. The CTC's Corporate Plan Summary, also produced annually, provides a five-year strategic overview of our direction with respect to our objectives and initiatives.

Global marketing & sales plans

The CTC's Global Marketing & Sales Plan, published annually, outlines the organization's strategy to achieve our goal of growing tourism export revenues for Canada through our marketing and sales activities. The document breaks down each of our key markets into situation analysis, strategic considerations and opportunities, risks, execution, partnership opportunities and highlights for the upcoming year.

Corporate governance documents

These documents provide an overview of the CTC Act, Bylaws, Code of Conduct and other documents that constitute the CTC's corporate governance framework.

Other reports and publications

The CTC publishes other reports and documents on occasion, including Interim Reports and the organization's Corporate Brochure.

 


 

Annual Report 2012

Annual Report 2012: Delivering Value for Canada’s Tourism Businesses
Through Innovation and Efficiency.

Corporate plan summary 2012-2016

Strategy 2012: Global marketing sales plan 2012

 

 

Other reports

Business Events Canada
Strategic Plan 2011-2016

Canadian Tourism Commission
Global Communications Strategy 2011
Capturing travellers’ imaginations

Tourism steps up to the podium:
Canadian Tourism Commission reports on leveraging the 2010 Winter Games for Canada
Interim Report for 2010

CTC Corporate brochure:
Inspiring the world to explore Canada

Canada's Economic Action Plan:
New Avenues of Tourism Growth

Being Opportunistic:
Leveraging the Olympic Games

Stampede Summary Report:

Canadian Tourism Commission
Publishes Results of Auditor General of Canada's
2005 Special Examination Report