Inspiring the world to explore Canada

Meet our new corporate identity!

The Hon. Maxime Bernier, Minister of State for Small Business and Tourism and Agriculture, reveals an exciting new chapter for Canada’s tourism marketer.

Prime Minister Stephen Harper reveals new campaign

CTC and partners will use new technologies and innovative approaches to reach out to US travellers.

Tourism Snapshot, March 2015

An 8% rise in visitor numbers showed Canada continued to have irresistible allure for international travellers, according to our latest study.

Global Tourism Watch 2014: China

A growing thirst for independent travel makes Canada an ideal destination for Chinese consumers, says our new report.

Destination Canada News

Bruno the Bear and McCardell the Moose bring education and laughs for Banff, while travellers can find inspiration in Yukon’s wild side. Read more

Destination Canada’s latest Global Tourism Watch report examines the market health and potential for Canada of its closest neighbour. Read more

News release

Tourisme Québec and Tourisme Montréal clinch competitive bid to host the 40th iteration of Rendez-vous Canada.Read more


Latest publication

2015-19 Corporate plan summary: Marketing Canada in an Ever-Changing World

New initiatives to help attract travellers to Canada and to help businesses bring new products to market. Read more


Industry events calendar Read more >